Marvel is the leading global provider of integrated systems and services to the meat industry.
The receipt of raw materials to the shipping process, Marel provides a comprehensive portfolio of equipment and systems that can monitor the processes, measuring and controlling each step of the operation (deboning, trimming, portioning, packaging and labeling).
Our production management program, Innova, links several steps that provide real-time data on the performance indicators by operator for control of red meat processes.
Transform the Brazilian beef in product highlighted, with the added value, and not in another commodity, is a major challenge that the agribusiness chain have to face. Keep the country as a leader in that market, an even greater challenge. The solution of the problems for the Brazilian livestock is, necessarily, the organization of the production chain, for profound improvements in management practices applied by the productive sector for a better understanding of this chain for all the bonds, a better communication between participants, the responsibility each of them, but first of all, the self-knowledge. To understand the beef cattle, their choices, methods that help to improve their growth and development, have become an obligation of each participant of the largest share of Brazilian agribusiness.
Today Brazil has not one, but several types of beef to offer: Lean beef, grain fed, certified, grass fed, and marbled beef. And on top of it, Brazil has a modern Beef industry, responsible for over US$ 5 billion exports and millions of jobs, with processing plants in Brazil, Argentina, Uruguay, Paraguay, Chile, United States, Australia, United Kingdom, France, Netherlands, Italy and China.
Economically feasible, socially fair, and environmentally correct cattle raising. It is based on these assumptions that thousands of cattle farmers throughout Brazil are adapting to the Good Livestock Practices Program (Programa de Boas Práticas Agropecuárias - BPA) for beef cattle, developed by The Brazilian Agricultural Research Corporation (Empresa Brasileira de Pesquisa Agropecuária - Embrapa). This set of norms is intended to ensure animal well-being and as a result, to ensure food quality. "The key purpose is to ensure the supply of safe food to the consumer market, originating from sustainable production systems," explained Mr. Ezequiel Rodrigues do Valle BPA coordinator.
Good practices provide for optimizing grazing land in order to increase production per hectare and to maintain the local environment. This includes a concern with reducing silting of rivers and dams, maintaining the ground healthy by integrating agriculture and cattle raising, or also by adding reforestation to these areas in a system known as agro-forestry-livestock, which increases carbon sequestration in these regions. "Brazilian environmental legislation is one of the strictest in the world. It is stronger still in the Amazon region. Producers have to be economically feasible in a region in which they are required to produce on 20% of their area and to preserve 80%," asserted Valle.
The efforts by the BPA also cover farm hands. By means of regular courses, these workers learn more efficient stewardship techniques, which take into account the animals' well-being. Subjects range from property and environmental management to rational handling, animal identification, and sanitary controls, among others. "When you train your employees, they will then understand more fully what is rational handling or the importance of cleanliness, and the benefits will flow in your favour. We have already held courses for training the labour force, and I felt a will to learn among my employees," asserted cattle raiser Alexandre Raffi.
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